The Old Beauty Standards
are Cancelled.

Through celebrating the un-retouched beauty of more diverse and relatable individuals in our imagery, we aim to dismantle unrealistic beauty ideals and empower our supporters.

Introducing
Happyface
Foundation

Available in 50 Shades

Spktrm in the Media

We're proud to be a part of an industry that's created a radically inclusive brand like Spktrm.

This New Makeup Brand Is Making History With An Inclusive, Photoshop-Free Pledge.

We Need More Brands Like This to Stop Retouching Their Makeup Ads.

Cruelty-Free

Our products will always be paraben-free, cruelty-free and our containers recyclable.

Giving Back

10% of our profits will go to organizations that assist disadvantaged women and youth, and the LGBTQIA+ community.

Happy Skin

Our formulations include ingredients such as hyaluronic acid and marula oil, that nourish and heal.